Kazakh Foreign Ministry hosted a ceremony to launch the “Goodwill Ambassadors of Kazakhstan” project, with the participation of Deputy Prime Minister – Minister of Foreign Affairs Murat Nurtleu.

Initiated by President Kassym-Jomart Tokayev, the project aims to foster dialogue between cultures and peoples, increase the country’s visibility, and promote its achievements abroad.

In his welcoming speech, Minister Nurtleu emphasised that there is no alternative to Kazakhstan’s multi-vector and constructive foreign policy, conducted in accordance with the UN Charter and international law.

“In an unprecedented geopolitical environment, public and cultural-humanitarian diplomacy is becoming increasingly in demand. Thanks to your victories and outstanding performances on world stages, arenas, and conferences, our turquoise flag is raised across the globe, and our national anthem resounds with pride,” stated the Foreign Minister.

Public figures of Kazakhstan, who make a tangible contribution to shaping a positive international image of our country, have been invited to participate in the project. Among them are violin virtuoso, conductor, and director of the Alliance of Orchestras of the Asia-Pacific region Marat Bisengaliev; Olympic champion cyclist Alexander Vinokurov; artist and anti-nuclear activist Karikbek Kuyukov; pop singer Mirhidai Mirfarukh, known globally by his stage name Adam; Chairman of the Executive Board of the “University Medical Center” Corporate Fund and cardiac surgeon Yuriy Pya; political scientist and historical map researcher Mukhit-Ardager Sydyknazarov; chief conductor of the State Academic Folklore and Ethnographic Orchestra named after N.Tlendiyev “Otyrar Sazy” Dinara Tlendiyeva; and powerlifting world record holder and Guinness Book record holder Sergey Tsyrulnikov.

Alexander Vinokurov, in his speech, noted that on the eve of the Paris Olympics, receiving the status of Goodwill Ambassador, which he shares with all members of the Astana Qazaqstan Team, lifts their spirits and strengthens their resolve and faith in victory.

Speaking on behalf of the creative intelligentsia, Dinara Tlendiyeva also expressed her gratitude for the trust and emphasised the significant importance of how positively Kazakh culture is perceived by international audiences.

The introduction of successful international practices of Goodwill Ambassadors in Kazakhstan, involving compatriots who have achieved success in art, sports, science, medicine, and other fields, is intended to strengthen the country’s authority and expand cultural and humanitarian communications, serving as conduits of peace, friendship, and international solidarity.